Selective Subjective Semantics

Told this drinking pal local yokel mate once:
“You should read more my mate ..’there’s more to life than books’ they say.. ‘but, not much more’ not saying copy me my mate, no!”
‘But, do try to study something. Like a good book or a classic novel.’
‘The dictionary, funnily enough is a great way, well it was for me personally, a good start to learn about the English language – literature etc.’
‘You could even end-up studying at a good university in England or Scotland. Studying something like architecture, or English literature or even something really interesting like semantics!’
He looked on completely bemused..
Semantics ¬!!?’ he asks ..,
‘Whats that words means??!!’
‘Exactly!’ I said .. ,
 ‘You’re more intelligent than I first imagined ?!’
Wrongly congratulating the gob-smacked knob-head